Power Media Blog
Musings On Media Buying And Creative Advertising
Creatives
Ryan Colpitts
November 24, 2021
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Media Buying
Improving CVR to Improve ROAS
Intro: Topic of focusing on conversion rate to improve return on ad spend and simplify scaling. One of the biggest challenges with being a performance
Ryan Colpitts
August 24, 2021
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Creatives
Dissecting Poor Campaign Performance
If there’s one thing you can count on as a media buyer, especially on Facebook, it’s volatility. There are so many moving parts that it’s
Ryan Colpitts
March 19, 2021
No Comments
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