Power Media Blog
Musings On Media Buying And Creative Advertising
Media Buying
Diversifying Traffic Across Ad Platforms
“Don’t get me wrong, Facebook Ads are great….. But”
Eli Lusty
January 12, 2021
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Creatives
Creative Testing
‘Certain creatives may test well with a niche audience but perform badly at scale, so always begin testing with a broad audience’
Ryan Colpitts
January 11, 2021
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Direct Response
The Mindset of a Direct Response Ninja Media Buyer
“Focusing on tactics vs strategy will hold you back more than anything else as a media buyer.”
Eli Lusty
January 8, 2021
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