Powr Media Blog
Musings on Media Buying and Creative Advertising
Media Buying
Leveraging Interactive Content to Slash Costs
“You can gain a lot of insights and segment customers based on information they’re willing to share with you, by gamifying it”
January 15, 2021
Media Buying
Scaling Case Study: A $400,000 Month
This doesn’t happen from anywhere. You need existing account data, content, and the ability to create more.
January 14, 2021
Media Buying
Calculating Your Break-Even Analysis
“You really need a big-picture view of where things are breaking down”
January 13, 2021
Media Buying
Diversifying Traffic Across Ad Platforms
“Don’t get me wrong, Facebook Ads are great….. But”
January 12, 2021
Creatives
Creative Testing
‘Certain creatives may test well with a niche audience but perform badly at scale, so always begin testing with a broad audience’
January 11, 2021
