Breaking Down Performance Ad Creatives
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Creatives
Dissecting Poor Campaign Performance
If there’s one thing you can count on as a media buyer, especially on Facebook, it’s volatility. There are so many moving parts that it’s impossible to predict performance. Seasonal fluctuations, algorithm updates, relevant social trends, financial trends (did someone say stimulus?), quality of current assets, the list goes on and on. All impact the
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Creative Testing
‘Certain creatives may test well with a niche audience but perform badly at scale, so always begin testing with a broad audience’
