Who are your customers?

You might have a general idea of their characteristics, and you may be targeting them effectively through Facebook right now, but how much data do you own?

Leveraging interactive content allows you to engage with your customers in a totally unique way – every quizlet, interactive infographic, poll, and interactive video will keep your prospects more engaged than any standard type of paid advert. 

This will boost brand recall drastically, BUT with all the information you gather from interactions.. you’ll be able to develop a useful database for retargeting… more importantly, it’s a database you OWN. 

Ryan gives some  tips on creating interactive content and running traffic to i below.