Breaking Down Performance Ad Creatives
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Media Buying
Improving CVR to Improve ROAS
Intro: Topic of focusing on conversion rate to improve return on ad spend and simplify scaling. One of the biggest challenges with being a performance marketing agency (we specialize in creative and paid traffic), is that it’s one piece of the equation of achieving true sustainable growth. There are many many things to focus on
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Dissecting Poor Campaign Performance
If there’s one thing you can count on as a media buyer, especially on Facebook, it’s volatility. There are so many moving parts that it’s impossible to predict performance. Seasonal fluctuations, algorithm updates, relevant social trends, financial trends (did someone say stimulus?), quality of current assets, the list goes on and on. All impact the
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Leveraging Interactive Content to Slash Costs
“You can gain a lot of insights and segment customers based on information they’re willing to share with you, by gamifying it”
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Scaling Case Study: A $400,000 Month
This doesn’t happen from anywhere. You need existing account data, content, and the ability to create more.
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Calculating Your Break-Even Analysis
“You really need a big-picture view of where things are breaking down”
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Diversifying Traffic Across Ad Platforms
“Don’t get me wrong, Facebook Ads are great….. But”
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Creative Testing
‘Certain creatives may test well with a niche audience but perform badly at scale, so always begin testing with a broad audience’
The Mindset of a Direct Response Ninja Media Buyer
“Focusing on tactics vs strategy will hold you back more than anything else as a media buyer.”
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