Many businesses will not be profitable from social media advertising.
For example, a brand that offers a consumable like powdered pancake mix or a new sports drink will very likely not run a front-end profit on ads.
Good news is, if you can keep your numbers pretty close to break-even, then it’s practically free exposure.
But… which numbers should you focus on to keep it efficient?
In this training Powr Media’s founder, Ryan Colpitts, walks through how to analyze your account numbers using the KPI sheet we’ve developed internally – and are offering free to everyone.