Facebook built our careers (or disrupted them).
But regardless of whether your livelihood centers around it’s ad platform, or you begrudgingly adapted to the new system you’ve got to admit – times were good.
Money came fast, everything was trackable, and the retargeting was to die for.
For a while at least.
Now it’s different.
Ad accounts are being banned all around you like soldiers peeking out of a trench – for no apparent reason. You might have taken a bullet yourself already.
Customer service is slow, and with prices rising and ad fatigue setting in among users, it’s hard to justify earning the bulk of your revenue from Facebook.
We experience this all ourselves, and our founder Ryan Colpitts wanted to share some lessons from our exploits in earning revenue off of other platforms.