Engravory
Brand
Engravory sells custom-engraved metal wall art.
Goal
When Engavory came to us, they were looking to scale fast for Q4. They had gotten results at a small scale and needed help to capitalize on the holiday season. The target was a 2.25x return on ad spend with maximum revenue.
Launch Strategy
We broke down KPIs and determined that their creatives were driving extremely cost effective traffic, but we identified the website to be causing friction in the buying process. We started by redesigning the site and writing new product descriptions. This increased the website conversion rate overnight by 2% which obviously had a massive impact on our ability to scale.
Because the product was priced around $90 (borderline not an impulse buy), we invested a lot of money into pushing people into our retargeting funnel where we offered a holiday discount. This allowed us to hit a 4.15 return on ad spend with our main retargeting campaign and an overall ROAS of 2.68 throughout the time we worked with this brand. Although this was not one of our highest revenue accounts it was by far the fastest we scaled a client to these numbers. On our 6th day running ads we were able to hit just under 12.8k in daily revenue and we hit 100k revenue in just 15 days.
Since starting with Engravory, we’ve brought in $307,089 in revenue with just $112,246 in ad spend.
Currently with Engravory Challenges
Because these products are made after the order comes in (custom-designs), there were delays in manufacturing times which limited our capacity to scale. Longer manufacturing led to longer shipping and delivery times which also affected their customer feedback score. It’s important to maintain a good standing with Facebook as every minor flag against you will affect your performance in the algorithm.
Also, because of the nature of the industry, Engravory historically performed very well in seasonal months and performance tapered off following the holidays. To combat this we had to completely rewrite the messaging to convert in the “off-season” as well.
Results
Revenue: $307,089
Ad Spend: $112,246
Roas: 2.73
Website Visitors: 98,859
CVR: 2.63%
Ad Spend: $112,246
Roas: 2.73
Website Visitors: 98,859
CVR: 2.63%
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