Pinsy Shapewear
Brand
Pinsy Shapewear bridges the gap of functionality and fashion to provide women with a high-performing shapewear that can be worn with any wardrobe choice.
Goal
Pinsy came to us looking to launch and scale paid advertising on Facebook. They wanted to scale as high as possible while maintaining a 3x return on ad spend.
Launch Strategy
Similarly to Vertiball, pinsy didn’t have a lot of data to work with so we started by testing creative assets with different interest targeting. We found success by targeting some big competitors in their space and testing messaging that introduced the benefits they had over their competitors. From day 1 we were profitable which allowed us to get aggressive with testing various scaling strategies to ramp things up.
Through testing, we found the static assets we’re outperforming video assets at every stage of the funnel. Although this is quite rare it’s not unheard of. These insights allowed us to allocate more budget to image ads and adjust out content strategy to create more of these similar assets to scale.
For testing campaigns, we followed one of our favorite ABO two-phase structures which isolates key variables for seamless optimization. To scale, we leveraged our cost-cap bidding structure which starts with testing different bids in the “sniper” method and scaling the winning bid. Once we dialed in the auction competition we scaled Pinsy with breakout campaigns which are big-budget CBOs that can be scaled easily without affecting optimization.
Since starting with Pinsy 18 months ago, we’ve brought in over $2.79 million in revenue with $1.026 Million in ad spend.
Currently with Pinsy Shapewear Challenges
Just like with Vertiball, supply chain proved to be the biggest obstacle to scaling. Because of the large number of SKUs and limited inventory we were held back immensely from further scaling.
Results
Revenue: $313,220
Ad Spend: $71,611
Roas: 4.37
Website Visitors: 174,192
CVR: 1.93%
Ad Spend: $71,611
Roas: 4.37
Website Visitors: 174,192
CVR: 1.93%
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