How we scaled Vertiball past $1,400,000 in 12 months.
Brand
Vertiball sells a variety of muscle care products that improves the way people take care of their body.
Goal
Vertiball came to us in September of 2019 to launch their eCommerce website following a crowdsourcing campaign. They wanted to grow their revenue profitably to grow their business and extend their line of patented products.
Launch Strategy
We started by testing creative assets with different interest targeting to find a combination that could be scaled to offset the cost of further testing. We took an aggressive approach to data gathering/optimization and quickly had assets that were converting profitably.
Once we gathered some data, we built top 10% lookalike audiences and when we had enough conversions for “View Content”, “Add To Cart” and “Purchase” we also build lookalike audiences around those events (we recommend AT LEAST 500 conversions before doing this).
From testing, we decided to narrow on on the athlete/muscle recovery angle. Once our creative assets begin producing consistent results, we began pumping them through engagement campaigns to build as much social proof as possible. This gave our performance at the TOF level a nice bump.
We were able to curate creatives that outperformed the previous best by about 3.5x by incorporating user generated content with product demonstrations in fast-paced, engaging video ads. One thing we know for certain is that having a pipeline of quality video assets have been the core differentiator that’s allowed us to scale, regardless of the account.
Once we found tested and proven creatives, we used our CBO scaling method to allow Facebook’s AI do a lot of the heavy lifting for us. We saw great results with broadening the targeting as the pixel gathered more data and we took advantage of the Holiday season by heavily retargeting warm and hot audiences with promotions.
Using manual bidding strategies, we scaled quickly, by increasing our overall budget by about 30% every 24-48 hours, to make sure we were increasing ad spend, without affecting optimization. Once we hit our stride, Vertiball passed the $400,000 USD mark in the first 4 months.
Since starting with Vertiball 18 months ago, we’ve brought in over $2.79 million in revenue with $1.026 Million in ad spend.
Currently with Vertiball Challenges
The success with Vertiball did not come without it’s challenges. When we started working with Vertiball we we’re only doing ad management with them. There was a bottleneck in the creative process that caused a decent amount of volatility month over month.
Additionally we ran into inventory problems during some of our peak months including Q4, 2020. This required us to dial back ad spand and operate at about 50% capacity. Fulfillment and logistic problems aren’t the worst problems to have but they can certainly throttle growth.
Results
Revenue: $2.79 Million
Ad Spend: $1.026 Million
Roas: 2.72
Website Visitors: 1,503,586
CVR: 4.37%
Ad Spend: $1.026 Million
Roas: 2.72
Website Visitors: 1,503,586
CVR: 4.37%
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